Immerse your community with essential content and events to provide member value
Increase member conversion with fresh content
Unify messaging and graphic standards across multiple websites
Automatically submits pages to search engines to increase usability
Use simple and powerful integrated marketing tools on one platform
If you can use basic word processing software, you can use Boomity
Give different audiences access to content with varying controls
Use analytics to track and measure member engagement
Local association marketing gets 18% higher engagement than national.
One area where associations often lack local continuity are the days following an association's national annual convention. This is a great opportunity to have them bring focus from the national convention back to local organizations, engaging members on topical issues, increasing networking opportunities, and beginning to ignite the member retention machine.
Engagement means creating opportunities for your members to do things. Here's an idea to engage new members with your association. Invite them to solve a highly relevant industry problem through "crowdsourcing". Make it fun. Give opportunities to network.
In last week's webinar, “10 Ways to Increase Member Retention”, one of the numerous retention solutions we addressed is how to engage millennials. In fact, today there are 53.5 million millennials (18-34) in the workforce, 1/3 of the total workforce population. To sustain your organization‘s growth long term, association research indicates you will need to acquire, engage, and retain this segment.
I get asked every day how associations can improve the way they sign-up new members. On most association websites, new membership is obscure and hard to find navigation. It's generally an after thought that takes up little real estate on the website and seems like a low value call to action...
If you are like most associations you send information to members regularly. Emailing is one of the easiest ways to send your content. Unlike most online newsletters or blogs they are also much easier to track and analyze. Constant measuring of this success will help you get the most out of your work and also give you clearer pictures of what your members actually want to read.
Be Authentic: One thing is true in social media: you have to be open and authentic in order to connect. Make sure the social media voice of your organization reflects what appeals most to your audience...
So your association has a website. It's been around for a while without many updates. It's not mobile optimized so it's hard to navigate, but it has a solid library of content. You know it may be hard to make changes, but you've found ways to work around the issues that...